Atomic Habits for Sales Success

The book "Atomic Habits" is not specifically about sales it's about success in any number of areas but the habits you follow on a day-to-day basis can make or break your sales efforts.

I found this book very interesting in terms of uncovering my habits and the ways you can use habits to your advantage.

Specifically, this book is about how small habit changes can make a big difference in your results and in your life.

Small does not necessarily mean lacking in power

Small does not necessarily mean lacking in power. This is why James uses the phrase atomic. Atoms are one of the smallest particles known to man but we all know of the tremendous power that lurks within an atomic bomb or a nuclear reactor and these things draw their power from tiny little atoms.

The Big Ideas from this book

• Habits are the compound interest of self-improvement
• If you want better results, then forget about setting goals and focus on your systems instead
• The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become.
• The more you repeat a behaviour the more it reinforces your identity.
• Habits don’t restrict freedom, they create it.
• Environment is the invisible hand that shapes human behaviour

How do you build a habit?

• Cue - make it obvious
• Craving- make it attractive
• Response - make it easy
• Reward - make it satisfying

In the book James covers such things as:

• How Your Habits Shape Your Identity (and Vice Versa)
• The 1st Step - Make It Obvious 

1. How to make it obvious
2. The Best Way To Start A New Habit
3. Why Motivation is Overrated
4. Environment Often Matters More than Motivation and trumps Self Control

• The 2nd Step - Make it Attractive

1. How to Make a Habit Irresistible
2. How to Find and Fix the Causes of Your Bad Habits

• The 3rd Step - Make it Easy

1. Least Effort is better
2. Procrastinating and The Two-Minute Rule
3. Make Good Habits Inevitable And Bad Habits Impossible 

• The 4th Step - Make It Satisfying

1. How to Stick With Good Habits Every Day
2. Accountability Partners 
3. The Goldilocks Rule
4. The Downside of Creating Good Habits
5. Finally, the Secret to Results That Last