Mastering Sales Objections

Stop Losing Sales Over Objections You Should’ve Mastered By Now

Let’s be blunt: Objections are costing you money.

And if you think just "getting better over time" will solve the problem, think again. Time is a terrible business strategy.

The top 20% of B2B salespeople don’t just handle objections well — they anticipate them, reframe them, and use them to drive the sale forward. The bottom 80%? They get blindsided, stall out, and watch deals die on the table.

Here’s where the leverage is: Knowing exactly how to handle any objection, in any situation, without missing a beat.

Introducing: The Sales Objection Mastery System

Three precision-engineered video courses designed to multiply your effectiveness, reduce lost sales, and create leverage in every conversation.

These are field-tested systems, not theory.
You’ll learn from a salesman with 23 years of proven results across multiple industries.
These methods work because they’ve been refined in the crucible of real-world sales — not a classroom.


Course 1: The Mindset Shift — Master the Mental Game

Objections aren’t the enemy. Your reaction to them is.

What You’ll Learn:

  • How to neutralize fear and hesitation around objections
  • Why objections happen — and how to use them to your advantage
  • What kills sales fast when objections arise (and how to avoid it)
  • How to build an automatic, confident response to any challenge

Why It Matters

Sales is 80% mental. If you flinch at objections, your prospects sense it — and they bail.
This course retools your thinking, so you stop seeing objections as threats and start using them as leverage points.
The ROI? Higher close rates, faster sales cycles, and less stress.

So, if you want to approach the sales objection you get with a mindset that will help you get to a sale rather than floundering or getting in an argument ...
Click here
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Course 2: The Tactical Toolbox — Your Objection Handling Arsenal

One tactic is a trick. A toolbox is power.

What You’ll Learn:

  • 9 versatile tactics that cover almost every objection scenario
  • Precision tools for unique or tough objections
  • Last-ditch tactics for deals on the verge of collapse
  • How to adapt and apply tactics based on prospect behavior

Why It Matters:

Most salespeople default to scripts. That’s a losing strategy. This course gives you a system of responses you can adapt in real-time, based on data: the words, tone, and signals coming from your prospect. You’ll never be caught off guard again.

You can't fix a car or build a house with one tool.
In the same way one script, or one approach, will not cope with all the different objections you might get.

You need a toolbox, so you can use the right approach to handle the objection blocking your sale.
If this is what you want ...
Click Here
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Course 3: The Ultimate System — Objection Handling at Scale

Objection mastery is a system, not an art.

What You’ll Learn:

  • The automatic response that buys you time and control
  • How to uncover the real objection behind the smoke screen
  • Maintain rapport with the Agreement Frame — never create friction
  • Flip “Yes...but” objections using sleight-of-mouth reframes
  • Combine tactics into a scalable, repeatable system
  • Pre-frame conversations to reduce objections before they happen

Why It Matters:

This is compounding leverage.
You’ll use the Lee DuBois method for surfacing objections early, the Agreement Frame to keep the deal alive, and Sleight of Mouth (SOM) to reframe any resistance.
Then you’ll pre-frame and control the flow.
This is how pros systematize success and scale results.

"The Ultimate System for Responding to Sales Objections" is a comprehensive course designed to equip you with the skills and techniques needed to overcome any objection and close more sales. If you want it now ...
Click Here
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Limited-Time Offer: Save with My End-of-March Discount

Now through March 31st, you can get the any of the Sales Objection Courses  at a special discounted price.

This pricing expires at midnight on March 31st (PDT).

The Attitude and Mindset to Handle Objections

The Tactical Toolbox — Your Objection Handling Arsenal

The Ultimate System — Objection Handling at Scale

The 80/20 of Sales Objections

You’ll face 20% of objections 80% of the time.
But the 20% of tough objections you’re unprepared for?
Those are the ones that kill your pipeline.

The Sales Objection Mastery System makes you unbeatable across the board.
Mental game. Tactical toolbox. Scalable system.

Decide now: keep winging it and losing sales, or invest in a system that pays for itself with the next objection you overcome.

Start today. Don’t leave money on the table.